Frequently Asked Questions

Why does my business need a website?

No matter what industry your business is in, a website serves as your digital presence and online relationship to existing and potential clients. Your website provides your business with credibility, brand consistency and is a tool for direct client communication. Digital marketing is a crucial component of success. Nearly 75% of small business have a website in 2024 – only 50% had them in 2018. A well designed, professionally written and consistently maintained website can increase your sales by up to 40%.

Will a website make customer service demands untenable?

No. A well designed website will actually save you time and money in customer service and support. Websites reduce the number of daily calls and directly answer questions for your customers. Websites can increase your marketing conversions by 38%, saving you time and reducing your overhead costs.

Do I really need a blog and social media services if I already have a website?

Yes. Your website’s traffic is dependent on its visibility. Blogs and social media posts drive users to your website. Consistent posts and updates increase your website’s visibility and direct your potential clients straight to it. Search Engine Optimization is one strategy used by implementing key search words into your content that your customers will use when seeking your products or services. Blogs and social media posts strengthen this optimization and increase your digital presence within your target reach.

How will writing a book help my personal brand?

Publishing a book establishes you as an authority in your area of expertise. You are an expert in your own experiences, and a book is the ideal way to showcase that expertise. Publishing offers the opportunity to create a product capable of passive revenue and serves as a marketing tool for your other products and services. Authors are often offered paid speaking engagements, expanding your target reach and audience. A book is a legacy building block which will carry your message long past your lifetime.